Tuesday, April 10, 2007

Social Networking

Economist 4/7/07
Where LinkedIn emphasises scale and Jobster emphasises specialisation, Visible Path, a start-up based in New York, focuses on the strength of individual relationships. The firm analyses e-mail traffic, calendars and diary entries to identify the strongest relationships that exist inside and outside a company. An obvious application is to generate leads: a salesman can use the service to identify who within his network has the closest links to a prospect, and request an introduction.

Social Networking...get in. (but begin w. the end in mind).

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