The Art of Innovation by Tom Kelly (IDEO CEO)

IDEO: Design firm AND consulting firm

Quotes:
"Like an olympic decathlon, the object is to achieve true excellence in a few areas, and strength in many." - pg. 6
"When you are stuck with a tough decision or a problem you don't understand, talk to all the smart people you know." pg 19 - networking approach to problem solving
Lessons:
Method of innovation
1. Understand market, client, tech, AND perceived constraints
2. Observe Real People in real situations - get out of the office/books
3. Visualize/Brainstorm
4. evaluate and refine...as a team w/ voting / testing ideas and products before #5
/5: /implement

Personal Traits: Talent, facilitator, leader of brainstorming, bringing disparate * teams together, creative
Corporate Traits: culture of creativity: risk taking, occasional failures, games, non-routine, (See Greenhouse ch.), break the "rules" and try the opposite

Apps: